Birthing Simulator Success: 20% Increase in Customer Inquiries
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In Ecuador, medical schools and hospitals face a big challenge: training medical staff for real-world obstetric skills. This case study explores the challenges faced by a medical distributor’s clients and how partnering with MeCanMed provided a targeted solution, with the birthing simulator being the cornerstone of their new educational offering.
Client Profile
Our client is an established medical equipment distributor based in Ecuador. They have a deep understanding of the local healthcare education landscape and supply a wide range of products to hospitals, universities and training center.
The Challenge: Recognizing the Market’s Training Limitations
Before partnering with MeCanMed, the distributor’s clients—primarily teaching hospitals and medical schools — faced significant and specific obstacles in obstetric training:
1. Inability to Safely Practice Complex Deliveries
Educators couldn’t safely teach complicated deliveries like breech deliveries or shoulder dystocia. Trainees often walked into real emergencies without ever having practiced these high-risk situations. The basic models on hand only covered routine deliveries, so there was a serious gap — students just weren’t ready for the toughest cases.
2. Lack of Objective Feedback on Clinical Decision-Making
Trainees went through procedures without receiving real, data-driven feedback about how their actions affected the patient. Instructors mostly watched and guessed if a student did things right or if their decisions actually worked. There was no way to demonstrate, for example, how a specific move would immediately affect maternal blood pressure or fetal heart rate during a tricky situation in simulation. So, trainees struggled to connect what they did with what happened next, and instructors had a tough time judging their true obstetric skill level in any clear, objective way.
The Solution: A Focused Partnership with a Targeted Educational Tool
To fix these challenges, the distributor partnered with MeCanMed. They focus on a solution that actually solved these problems: the MeCanMed birthing simulator.
This simulator became the heart of their new obstetric training solution. It lets trainees run through both routine and complicated deliveries — such as shoulder dystocia, breech deliveries, and c-section deliveries — without putting real patients at risk. The feedback is realistic and direct, so instructors get a clear picture of each trainee’s skills. It’s a whole new level of preparation and confidence before anyone walks into a real delivery room.
The Result
A. Benefits for End-User Institutions
1. 20% Increase in Trainee Confidence
Surveys conducted by the end-user institution showed students felt much more ready to handle deliveries. They could practice as much as they needed, in a safe space.
2. Standardized Training Protocol
The simulator helped institutions build a standardized, objective curriculum for obstetric training, ensuring all trainees reached a consistent level of competency before working with patients.
B. Achievements for the Distributor
1. Successful Entry into the High-Value Simulation Market
The distributor secured a landmark first order centered on the birthing simulator, establishing a foothold in the prestigious clinical simulation market.
2. 10% Increase in Customer Inquiries
The addition of this innovative product to their portfolio generated significant market buzz, leading to a measurable 10% rise in inbound inquiries from new and existing clients interested in advanced training solutions.
Client Evaluation
“The feedback from our client has been exceptional. They consistently praise how this simulator has elevated their training standards.”
— Purchasing Manager, Medical Distributor, Ecuador
Contact Us Today
Whether you are a distributor looking to expand your high-value product portfolio, or a medical institution seeking to enhance clinical training outcomes, MeCanMed has the right solution for you.
Reach out to the MeCanMed team today. We’ll help you find the simulation solution that perfectly addresses your specific needs and goals.